ONE WITH NATURE.
A editorial shoot for Old Khaki's MADE BETTER sustainability campaign.
"We believe in doing better...From using more sustainable materials and greener processes, to creating more jobs and products made to last. Everything we do, is inspired by doing better for our people and our planet."
CAMPAIGN OBJECTIVES
AWARENESS: Communicate brand journey to sustainability, attract a new audience, gain market share
TURNOVER: Drive traffic to key sustainable categories
ENGAGEMENT: Build brand trust & loyalty, foster a community that 'Make it better'
SUSTAINABILITY PILLLARS
Sustainable Materials, Supporting Local, Responsibly Sourced, Community Support, Made Greener.
